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Ahmed Adaweya and His Son Mohamed Adaweya Dazzle Cairo's Billboards in El Abd's New Campaign Celebrating Al-Mawlid

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Ahmed Adaweya and His Son Mohamed Adaweya Dazzle Cairo's Billboards in El Abd's New Campaign Celebrating Al-Mawlid

Once a year, we all gather and come together to celebrate one of the most joyous and uplifting occasions ever; the birthday of Prophet Mohammed.
The beloved Pâtisserie brand; El Abd has dominated the OOH scene once again just in time for the season of festivities ahead. Featuring the titanic celebrity and singer Ahmed Adaweya, who has been a staple of Egyptian culture and music, especially Sha'abi music.
Accompanying the superstar is his son; Mohamed Adaweya, symbolizing the coming together of families to celebrate Al-Mawlid. The happy visuals depict Ahmed Adaweya raising his hands in celebration with a glowing smile on his face, with his son standing beside him feeling the cheerfulness of the season. The iconic Al-Mawlid doll (عروسة المولد) is featured on the outdoor ad as well, taking its place as a cultural representation of the season.
All the visuals of add up to a cheerful whole that uplifts the spirits, and encourages audiences to flock to the nearest branch or call the hotline shown on the billboards to get their hands on Al-Mawlid’s sweets before they run out!

El Abd Pâtisserie’s products have been a staple of every Egyptian home for a very long time, and now, their delicious offerings are more in demand than ever before. Ladeeda, Hazelnut Nougat, Humuseya, Sesame bites, Peanut Bites, Sukareya, Malban, Pistachio Coconut bars, Meshmesheya, and Almonds Bars are some of the incredibly tasty sweets on offer from the popular Pâtisserie, which have become synonymous with the season and represent the perfect gift between family and friends.

Craving more info about El Abd Pâtisserie OOH campaign? You can visit Monitoring out-of-home (MOOH), the dedicated OOH  media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.

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