RNA Developments pops up on Greater Cairo’s billboards with a new outdoor campaign to raise awareness on their phenomenal project; the TRITON Tower. Said tower will be located in the New Administrative Capital. The real estate developers highlight that the project is set in the Central Business District (CBD) of NAC and that they have pumped approximately EGP 600m in the TRITON Tower project. 

The tower is to be a commercial, administrative, and medical project that consists of around 13 floors in addition to the ground floor. The ground floor, up to the third floor, shall be for commercial units, while the rest of the floors are specified for administrative units with two floors for medical units. The project is put up for sale in two phases according to RNA Development’s campaign. The founding partner Yahya El Bassam, the Saudi businessman, highlighted that the location of the project was picked out according to economic and touristic importance. The ad copy shows that Hesham El Attal, another founding partner, remarks that the design of the project was entrusted to Mohamed Hafez for Engineering Consultations and the Lebanese company Keep Property. 

The visual uses the main tagline “Launching Now in CBD” and also informs the masses that the TRITON Tower is directly in front of the ICONIC Tower. The promotional aspect of the campaign informs audiences that the installment period can last up to 12 months with a 5% down payment, while the ad copy also indicates the 3 main sectors “commercial”, “administrative”, and “medical”.

If you have any additional questions regarding RNA Developments’ campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH  media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more. 

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