EZAN Developments pops back up on Greater Cairo’s billboards, launching and raising awareness on their latest project, The Median Residences. EZAN Development’s prior appearance on Cairo’s billboard scene used the main tagline “Restoring Balance” to promote The Median Residences, the contemporary residential project in New Cairo. EZAN is one of the pioneering companies in the real estate industry with extensive experience in various sectors of real estate including; project development, construction, and architectural design. Previously focusing on EZAN’s logo, brand culture, and brand identity, the real estate developers are now advertising for The Median Residences through creative visuals that use taglines; “Somewhere in Between Here/There.” and “Somewhere in Between Luxury/Reason”. The project is located in the heart of New Cairo City, within the Taj City New Cairo Compound. The Median New Cairo is a fully residential project that comprises modern design buildings and a futuristic vision. The compound features green spaces and lakes along with space for important services and facilities including a commercial mall. One of the main colors used for the advert is dark blue which tends to inflict feelings of calmness and serenity. It is also a sign of reliability and stability. Another main color used in the campaign is orange. Orange is perceived as an energetic color which calls to mind feelings of excitement and enthusiasm since it is a high-energy color that is often used in outdoor advertising. If you have any additional questions regarding The Median Residences campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.