The new iPhone is here and Du is making the best of the storm it’s creating in an OOH campaign in Dubai! Du is a telecommunications firm that pushes connection to the next level to meet the future and the people's needs by delivering mobile and fixed services, internet connectivity, and IPTV services to individuals, homes, and companies across the UAE. As a result, they provide broadcasters with carrier services, a data center, internet exchange facilities, and satellite service.



Through Du, the iPhone 13 Pro is available to buy with limited time offers. One of these includes saving 225 AED over 3 months when a person buys their device online with select Power Plans. Another offer is an extra 25 GB/month when paying by a VISA card. A greater value online has free delivery on all orders when one purchases it within 24 hours in Dubai, Sharjah and Abu Dhabi on orders placed from 10 AM to 7 PM. As for the iPhone itself, it’s for AED 175/ month with an addition of VAT. The smartphone comes in gold, silver, graphite and sierra blue; with several storage options all the way from 128 GB to 1 TB. 


The iPhone 13 Pro is the prime star of the edgy billboards. It’s face down, offering a sleek view from the side and of the impressive camera. The “Oh. So. Pro.” Tagline is highlighted through ombre-blue colors and accentuated dots that match the dark blue logo. Another visual advertises its price and 5G capabilities. The white background with the blue shades fading in and out from deep to light hues creates a magnetic visual for viewers that attracts their eyes. 

The new campaign struck Dubai on digital screen billboards, in the fourth week of September.

Campaign Credits

Industry: Telecommunication

Brand: Du

Advertiser: Du

OOH Size: Digital Screen

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | iPhone 13 Pro | UAE | United Arab Emirates

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