Nothing can be as refreshing as a hot cup of coffee in the early morning. Coffee lovers everywhere know how the warm embrace of caffeine can brighten up a day, sharpen the senses, and delight the mind & body. For that reason, the Italian coffee manufacturer Lavazza has been a pioneer of the industry for a staggering 126 years, as since it was established in Turin, Italy, in 1895, the beloved coffee roaster has been owned by the family of the same name for four generations. Lavazza promises its customers on the outdoor ad campaign that it will bring them Italian coffee, with an international taste. That statement is not merely for show, as the brand imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States, and Mexico. The visuals depict an extremely elegant woman sitting in a huge coffee mug, looking around her, where she’s surrounded by flying mugs & cups that are filled with different types of caffeinated beverages, varying from lattes, to cappuccinos, and to classic espressos. All this action takes place in a colorful & circular room that itself feels like the inside of a coffee cup. The ad copy remains positive, with statements like “Italian coffee with an international flavor”, and “beauty connects people”. This mix of vivid visuals and inspiring quotes has resulted in a delightful OOH campaign that’s sure to encourage more coffee lovers to flock to Lavazza for their fix of caffeinated magic. This new limited campaign debuted in Dubai for the first time within the fourth week of September, on a unipole billboard.
