Apple is back once again on the OOH scene in Dubai, flaunting and proudly parading its newest smartphone; the iPhone 13 Pro.
With a slogan like“Oh.So.Pro.”, it’s obvious how confident Apple is about its product. This pride is justified when the smartphone boasts iPhone’s biggest camera upgrade ever. The all-new Pro camera system provides advanced low-light performance and incredible detail with macro photography. The screen features a Super Retina XDR display with ProMotion, and the chip installed is the A15 Bionic, the world's fastest smartphone chip.

All these features come packaged in Apple’s trademark sleek design, highlighting the alluring curves of the device. The ad visuals portray the triple camera lenses up close and personal, in an intimate display of details. The enticing outdoor campaign is sure to attract iPhone lovers everywhere, as Apple has established itself as one of the brands with the most loyal fanbases around the world. So, the upgrade to iPhone 13 Pro would a no-brainer for many of the company’s customers.
The billboard also displays Du’s logo, as a major sponsor for the brand in Dubai and the UAE.

The new campaign debuted in Dubai within the first week of September, on a hoarding billboard.

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