The National Bank of Egypt (NBE) is back on billboards once again to push for a more digital banking culture, with their banking application Al Ahly Phone Cash. The extremely practical app allows users to transfer money from their NBE Phone Cash wallet to any other wallet within the Arab Republic of Egypt, perform online purchases, deposit/withdraw cash through NBE branches and ATMs as well as other banks’ ATMs with Meeza logo in addition to Fawry-enabled outlets nation-wide, purchase and pay using QR code through Phone Cash wallet, link and/or remove NBE cards, Activate their wallets upon registration/downloading the application from the mobile store, display their wallet balance from the home screen, View their last 5 transactions on the home screen, and view any received transfer in addition to other new notifications. The outdoor ad campaign has expanded across Cairo’s OOH scene, bringing the message of progress and digital practicality to audiences everywhere. This practicality and convenience are embodied in the slogan Transfer… Pay… Buy… which in turn is portrayed in the visuals showcasing a mobile phone opened with Al Ahly Phone Cash icons flying everywhere from within it. Meeza, as well as Fawry, are featured at the bottom of the ad, above the hotline and the website. To uncover extra details on NBE's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, for more information regarding campaign types, kinds, media plans, budgets, locations, and more.
