Starting out in 1979, Sun & Sand Sports has hit a number of milestones to achieve the status of leading sports retailer in the Middle East. The brand has become synonymous with major sports brands like Adidas and Nike, and becoming the go-to destination for sportswear fanatics. Launching its first sports store in Al Ghurair, it is through a passion for sports and fitness that SSS has collaborated with the world’s best high-performance and stylish sportswear and accessories brands. At Sun & Sand Sports, one can take their pick from an impressive selection of indoor and outdoor activewear products and browse through brick-and-mortar retail stores, or shop online for convenience at the click of a button. Simply one can pick their favorite items, place an order and have everything delivered straight to their doorstep across the UAE region. 



The beloved retailer offers many sales and discounts over the year, and this newest OOH campaign is focused on promoting their latest Super Sports Sale. The billboards feature pictures of athletes performing sports feats happily. While the ad copy states that the aforementioned sale is an online exclusive, while another statement invites people to find their joy. All of these visuals and statements add up to a very positive and inspiring message.

This inspiring new limited campaign debuted in Dubai within the second week of September, on Digital Screens and Lampposts.

The Art & Science of OOH

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