The fast-food juggernaut, McDonald’s, is back on billboards again after their last OOH campaign, which promoted their Grand Chicken sandwiches. 

This time they’re straight up daring audiences, almost challenging them to turn away from the spectacular meals on offer, with a statement regarding their sandwiches that declares that “you will leave everything for it”. The sheer confidence on display is enough to persuade any passerby to turn and drive into the nearest McDonald’s for a delicious feast.

The colorful visuals sport the brand’s iconic yellow & red colors, with some white mixed in for a nice contrast. While the red is reserved for the brand’s logo’s backdrop and prices, the yellow shares as much space as the white to serve as a nice backdrop. The real stars of the ad however are the sandwiches themselves, as the Big Mac & the Mac Chicken take center stage, accompanied by the signature fries & Cola combo, for a triple threat of flavors that complement each other, resulting in the perfect meal.

The enchanting meals being shown are priced very reasonably at 45 EGP, giving people no excuse not to flock to McDonald’s and indulge in these amazing burgers.

Hungry for more info about this new campaign from McDonald’s? Head over to Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, to uncover more on campaign details such as; media plans, budgets, types, kinds, locations, and more.

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