As the world becomes more and more digitized, cryptocurrency is transforming from a thing of the future to a thing of the present. To get with the times, CoinPayments is a digital currency payment system that allows merchants to accept Bitcoin and over 1700 other cryptocurrencies in their shops using simple plugins, APIs, and POS interfaces. It is the world's most comprehensive multi-cryptocurrency network, with almost three million user accounts and merchants in 182 countries. It made its name on Dubai's billboards via an OOH campaign. Charging a transaction cost of approximately 0.5 percent makes it among the lowest in the market. The CoinPayments gateway is the world's first and biggest crypto payment processor, and it's compatible with all major e-commerce platforms, namely WooCommerce, Shopify, Magento, Prestashop, Opencart, and many more. It also provides an asset conversion feature that allows merchants to convert their digital assets fast and easily without needing to transfer to exchanges. Whether one is a company owner, a crypto user, or even a visitor from a neighboring planet, this campaign provides advantages to all due to their global crypto payment gateway, which is simple and straightforward to use. This simplicity is laser-focused on with the tagline “Crypto Payments Made Easy”. The mascot for this campaign is an alien, staying true to their global (and now otherworldly) factor. The alien is seen in a pondering position with his hand on his chin and again waving, next to the brand name. The purples and blues in the visuals add to the space-esque vibe and connote trustworthiness and professionalism. The website is accentuated in huge font and bordered by a violet, rounded rectangular frame. This limited campaign debuted in Dubai within the fourth week of September, on hoarding billboards.
