The roads and billboards are appearing more cheery and joyful than ever before as we approach the birthday of our dear prophet Muhammad. All Pâtisseries stores are gearing up to decorate the billboards with new campaigns to join the festival of Mawlid Al-Nabawi. Etoile’s outdoor advertising campaign was the first one grabbing the OOH arena after bringing joy to Cairo's billboards with its happiness application, featuring Mustafa Elbana AKA Safaan in its latest OOH campaign.  

The visuals are engulfed with festive vibes, featuring the star of "Masrah Masr" or "مسرح مصر", Mohamed Anwar in a pink and white suit holding Etoile's Mawlid sweets with a smile on his face that expresses happiness. The visuals exhibit a background that features a Folkloric design of Mawlid celebrations that is entrenched in our authentic Egyptian culture. 

This campaign has appeared on Greater Cairo’s billboards with the catch-phrase “مولد يا سادة هي دي السعادة” that represents the jingle that was featured on the commercial that was released on Youtube. The motto is translated into “This is Mawlid, This is Happiness”, with the accompanying ad copy offering Etoile’s hotline for orders, which can also be done through Etoile’s new delivery app.          

Do you want to delve deeper into details about Etoile's OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

The Art & Science of OOH

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