The Swiss luxury watchmaker, Tissot, is back stronger than ever on Dubai’s vibrant OOH scene once again after its latest campaign. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853, and since then has been a beacon of luxury and elegance for all watch fanatics.

This new campaign which has taken over billboards is promoting the new Tissot PRX automatic. A slim, smooth watch with an authentic ‘70s feel, created with an eye for meticulous details and packed with twenty-first-century features in a Tissot case shape from 1978. Its self-winding Powermatic 80 movement delivers reliability and precision thanks to the innovative Nivachron hairspring. With 80 hours of power reserve, it has proven to be the best choice for those with a busy schedule, yet are unwilling to compromise when it comes to quality & practicality.

The visuals echo the luxurious sensibilities by casting the watch front and center, situated between a blue ocean-like backdrop on the right, and a neon-soaked background on the left. With each side casting their hues on the watch, further adding the stunning effect.
Written on the billboard is the name of the watch series, the brand’s signature logo, and - in a smaller font - the website, where customers can shop online, with Rivoli Group’s logo looming on top.

This new limited campaign popped on the scene in the third week of September on Unipole billboards.

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