WE has been rocking the OOH scene in Egypt in the summer of 2021, such as the company’s previous promotional campaigntheir advert with famed celebrities like Dina Dash, their collaboration with Fawry and even more.  It’s a known fact that Egypt's main telephone company is Telecom Egypt. The corporation has an impressive fixed-line subscriber base of more than 6 million people. With this dazzling agenda, Telecom Egypt debuted its mobile service, WE, in 2017, and ever since it’s been keeping up with Telecom’s strong name. 

This particular campaign advertises “WE Space” and that they “Changed the Internet”. WE claims the fact that they “Changed the WiFi in Egypt with Higher Speeds and Bigger Packages”. Their bright purple billboards coordinate with their brand image and identity, and give a sense of unity as they match with all their previous advertisements. Repetition is known to influence consumers by sticking to their minds and attaching like an ivy leaf, especially with the presence of one strong campaign after the other. 

As per the campaign name “WE Space”, the telecom operator uses graphics and illustrations that are influenced by cosmic systems and galaxies. The internet bundles are in the form of planets, forming a row like the solar system. The new “Max” deal reaches up to “200 Mbps” and “1 TB”, and it takes up the biggest globe on the billboard as well, with gold arrows. The other offers are almost equally-sized, with purple and blue hues. “Ultra” attains 100 Mbps, “Mega” gets as far as 70 Mbps and finally, “Super” has a capacity of 30 Mbps. 

The entirety of their information is mentioned at the bottom of the visual, in tiny font, including; their hotlines, socials with their handle and their website. Terms and conditions apply to these internet transactions. 

Would you like to disclose more information about WE’s OOH campaign? You can know this and more (like OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company. 

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | WE Space | Internet Provider

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