The weather is getting colder day by day, as people have begun to notice the soft and crisp breezes of winter. This pleasant season definitely has its own charm! Nothing complements the coldness of winter like a snugly pair of shoes to keep the feet warm and the soles comfortable, and it seems that the pioneering footwear brand Shoemart has taken it upon itself to keep its consumers' feet cozy. 

Shoemart is one of the region's top retailers of clothes, footwear, and accessories. The shoe brand is a subsidiary of the Landmark Group, which opened its first store in Dubai in March 1990, covering over 154 locations around the GCC. Shoemart features a wide range of fashionable, contemporary footwear, bags, and accessories that straddle the line between trendy and classical. 

A group of individuals from both genders of various ages, stand out on a white-lit backdrop, proudly wearing versatile designs and sophisticated styles of footwear from Shoemart. Shoemart encourages onlookers to beef up their wardrobe with the AW21 family-friendly collection.  

Shoemart’s new collection offers kids ballerinas, feathery-light sneakers, hiking boots, chunky ankle boots, and glitter sandals, available in various colors and patterns that combine functionality, comfort, and playfulness together during the cooler month. For the ladies, there are square-toed heeled sandals, traditional boots, and pointed-toe heels in materials like croc emboss faux snake & lizard, and crystals to give women's outfits the ultimate chic look and unleash their beauty.

As for men, timeless loafers, suede brogues, leather moccasins, and sneakers are available in a variety of styles and designs that are suitable for both formal and casual events. Each style and design is carefully made to give adaptability and comfort with simple styling.

The use of the die-cut in this advertisement was successful in drawing attention to the roadways. In other words, there are noticeable portions of individuals protruding from the framework of the billboard, making it a creative concept. At the bottom corner of the background, the advert reveals the price of each pair of shoes, highlighting that the new collection can be found at Centrepoint stores. 

This creative campaign emerged in the second week of September on Hoarding billboards in Sharjah and Dubai.

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