The promising real estate developer, Enwan Developments has made its debut on Cairo’s OOH scene to enter the fierce competition between real estate developers with its project OXYGEN, which is the first medical tower in the New Administrative Capital (NAC).
The esteemed real estate company was started in 2014 with a passion to be one of the pioneers in the real estate market in Egypt and the Arab world. It is one of the companies that created many famous areas of the assembly, such as Lotus, Andalusia, Narcissus, Gardenia, Investors, Beit Al Watan, and Violet.
The visuals portray a 3D rendering of the stunning design of the medical tower, developed by Enwan Developments, on a blue-lit background. The blue color is most common for fostering trust in products and services provided by brands, therefore, the use of the blue color on this ad was the right choice for promoting the project and building a strong bond between the brand and its customers.
OXYGEN Medical Tower is situated near several pharmaceutical companies and the central hospital, and is equipped with all the needed facilities, such as a solar energy system, parking, air sterilization units, Antibacterial paints to minimize bacteria, epoxy floors central air conditioning, elevators, camera control, and more. OXYGEN Medical Tower is being referred to as the pulse of the Capital or "نبض العاصمة" in this campaign. To own your space at the aforementioned tower, the advertisers grant a “5% Down Payment with facilities over 10 years”. In addition, the advertiser's name stands out on the background, written in Arabic letters with Arabic calligraphy, with a small hashtag that says “#الجمهورية الجديدة”, and a hotline for those seeking information.
Do you want to delve deeper into details about Enwan Development's OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.
Industry: Real Estate
Advertiser: Enwan Developments
Region: North Africa
Tags: Awareness Campaign | Launching Campaign | NAC | New Administrative Capital | Product Launch | Beit Al Watan | Violet | Investors | Gardenia | Andalusia | Lotus | OXYGEN
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