The pioneering telecommunications brand, Du, is back once again on Dubai’s OOH and DOOH scene to promote their services, as well as upgraded network & coverage.
5G is gradually becoming the new norm for wireless connections, as The main advantages of the 5G are a greater speed in the transmissions, lower latency and therefore greater capacity of remote execution, a greater number of connected devices, and the possibility of implementing virtual networks (network slicing), providing more adjusted connectivity to concrete needs. That improvement in internet service and stability leads to the fastest broadband connection, the best voice quality on voice calls, and even the best online gaming experience.



Du has been leading the charge forward with 5G technology, and this is nowhere more apparent than in its latest OOH campaign, as the brand promotes an upgraded network and great experience in locations like Jafiliya & Al Nahda. The visuals portray that sentiment with images of a professional working on a laptop, with arrows pointing upwards behind him, signaling the increase in internet speed and productivity. Another visual displays a family sitting together at home, streaming some entertainment on their smart TV and having the time of their lives.



A separate visual depicts a device from Du, with the tagline “Grow your business”, clarifying that with such a device and service one can grow and develop, with broadband & landline services across the UAE.

The campaign is a fairly new one that was released during the second week of September, on Uni-Pole, Digital Screen, Bridge Billboard, and Mega Com billboards.

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