The esteemed real estate developer MOUNTAIN VIEW graces the OOH scene in Cairo once again to promote its spectacular new project; OCTOBER PARK.
With a mesmerizing location overlooking the Great Pyramids of Giza, the project lies in the heart of the 6th of October City. Just a five-minute drive from Mehwar and Ring Road. Seven minutes away from Cairo’s Smart Village, eight minutes away from Juhayna sports square, and under a ten-minute drive to the New Grand Egyptian Museum. The prime location proves to be a major selling point for all those wishing to relocate to a place that’s not disconnected from all the major destinations in the city. October Park promises peace of mind and convenience, along with easy access to the top sports centers and medical care facilities.
Houses at the aforementioned compound are designed with American-style architecture and are situated amidst lush green vistas and water-based attractions.

The visuals of the ad campaign convey the peaceful feelings of living in October Park, with one showcasing a happy family taking a stroll across the greenery and beautiful houses, while another displays a father having some quality time with his son by the stunning lakeside, and a third visual focuses on Mountain View’s logo, which is featured on a serene blue background, invoking peacefulness and tranquility.
The hotline is mentioned at the bottom to encourage those seeking a happy life to inquire further, while the tagline “life blooms at OCTOBER PARK” shines across the billboards, working as a suitable bookend for all the visuals, as all facets of the campaign culminate in a simple yet uplifting message.

Keen to uncover more information about MOUNTAIN VIEW’s outdoors ad? You can know this and more (like OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company. 

Campaign Credits

Industry: Real Estate


Advertiser: Mountain View

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mountain View | October Park

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