The famous multinational company, Amazon has drawn the attention of the oncoming vehicles across Egypt’s streets with an OOH campaign, declaring the re-launching of Souq.com to become Amazon.eg. 

The shopping platform will have millions of items from local and international brands, including home and kitchen appliances, devices, electronics apparel, grocery, Amazon products, and more than you can imagine with reasonable and reduced prices.  All Souq customer credentials, orders, wish lists, payment methods, shipping addresses, and customer service details will all be safely transferred to a new Amazon account.    

Amazon's OOH campaign uses an aesthetic design that displays a silhouette of Egypt's monuments and landscapes featured as a backdrop for Amazon's crates, brandishing the brand's distinctive smiling logo, and all of this is illustrated on hues of orange-themed backgrounds. On the other hand, Amazon’s name and logo stand out on a black-themed backdrop, encouraging audiences to install the application now.    

Do you want to delve deeper into details about Amazon.eg's OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

Campaign Credits

Industry: E commerce

Brand: amazon.eg

Advertiser: Amazon

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Rebranding Campaign | Souq.com | amazon.eg

The Art & Science of OOH

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