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Sharjah gears up to set the 48th Edition of the Watch & Jewellery Middle East Show with a Stunning OOH Campaign

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Sharjah gears up to set the 48th Edition of the Watch & Jewellery Middle East Show with a Stunning OOH Campaign

Unleash your inner sparkle and beauty with Jewellery! Since Sharjah is one of the best places to host events in the country, the largest event of its kind in the UAE and the region, the Watch & Jewellery Middle East Show, has magnetized passers-by on the roads of Dubai with an OOH campaign that invites people to mark their calendar for the event.    

On a black-themed backdrop that is full of luxury and sophistication, the advert reveals that the anticipated event will be held from 5 to 9 October 2021 at Expo Centre Sharjah, coming back to the scene on its 48th edition after its huge success from the first event back in 1993 to the 47th edition. On the other hand, the OOH campaign surprises visitors with a priceless opportunity to win a BMW X2, also there are daily raffles for gold and diamond. 



Gold is a color of wealth, prestige, luxury, and quality, suggesting that the product is expensive and exclusive, so it was the right color to be tapped on the background. On UniPole billboards, a woman is featured submerged in gold, wearing marvelous pieces of jewelry and completely enveloped by luxury. With the support of the Sharjah Chamber of Commerce and Industry (SCCI),  the event features hundreds of leading companies of watches and jewelry that were brought from all walks of the world, alongside local and Emirati designers. To display state-of-the-art products of pearls, jewellery, gemstones, gold, and more. In addition, the event is a chance for brands to exhibit new products and win new clients at the same time, so it is a B2B as well as a B2C event.    

This OOH campaign has shimmered in the first week of September on different types of OOH, such as Hoarding, UniPole, and Lampposts billboards in Dubai and Sharjah.

The Art & Science of OOH

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