For anyone who daydreamed of being James Bond as a kid or even an adult, OMEGA’s new watch has them covered. Daniel Craig and the James Bond producers collaborated closely with OMEGA on the creation of the Bond watch. This non-limited watch was designed with military requirements in mind, and Daniel's personal experience as 007 impacted the final design. OMEGA has launched an OOH campaign in Dubai to deliver these facts. The bezel ring and the “tropical” brown dial are both constructed of aluminum. The antique Super-LumiNova that fills the diving scale, blackened hands, and indexes has given these features a timeless appeal. The OMEGA CoAxial Master Chronometer Calibre 8806 keeps the innovation flowing inside the watch. The movement and watch have been certified to have the greatest level of precision, performance, and magnetic resistance in the market. “It’s an incredibly comfortable watch to wear,” Daniel Craig declares in the ad campaign. Throughout the production of this one-of-a-kind timepiece, OMEGA maintained close touch with Daniel Craig and the filmmakers. Craig's input and suggestions were important in the final design, and his understanding of James Bond was crucial in designing a watch that was fit for the spy. The suave visuals feature Daniel Craig in a sharp suit, adjusting the cuffs on it while gazing off to the side in sunglasses. He embodies James Bond immaculately in this billboard with the confident, cool energy he gives off and the poised ease. Not only that, but the James Bond famed car, the Aston Martin DB5, is behind him. They reveal that it’s “James Bond’s Choice” in dark red to back up the visual. The movie’s title “No Time to Die” is also highlighted in a thick, bold, black font. Not to be disregarded, the hyped watch is also spotlighted. It matches the black tint of the car and the shiny blackness of Craig’s tie, and those little details are what pull everything together seamlessly. Another visual focuses solely on the watch from an up-close view to really show its intricacies and characteristics. In the second week of September, the limited campaign emerged in Dubai on uni-pole billboards.
