Emirates Auction (EA) is the Middle East's largest auction house. It has exclusive contracts to auction the assets of a number of governments and institutions. The company, which was founded in 2004, specialises in cars, vehicle licence plates, real estate and buildings, asset liquidation, VIP mobile numbers, jewellery, time-sensitive products, and heavy machinery, plant, and construction equipment. EA made its name in the field of prestigious number plates, where the company set multiple world records. Since its founding, Emirates Auction has achieved significant milestones, including breaking ten (10) Guinness World Records and providing its government and private sector clients with greater returns for their actionable products as well as superior customer service. The billboards are direct and straight to the point. Using simple colors of the brand (which are red, white and black) which allows their identity to stick to the passengers’ minds. The side of the visual includes an interface of the mobile application, inviting people to download it and join in on the action. Their website, app store and Google Play logos are present as well. Auctioning details for Sharjah plates are the focus of these visuals, so they’re smack in the middle of the billboards. The uni-pole, rooftop and mega com billboards conquered Dubai in the second week of September for this OOH campaign.
