The exclusive agent for Mitsubishi in UAE, Al Habtoor Motors, has spiced up the billboards of Dubai with a new and massive OOH campaign, surprising the audience on the roads with hot summer offers and deals of 2021. This campaign has shown up on the billboards after bringing the "Get 0% Interest for 3 Years" when buying a new Mitsubishi car, the campaign that was released last June. The Japanese multinational automotive manufacturer, Mitsubishi Motors hits the roads of Dubai with a new promotional campaign, promising the masses a convenient summer by enjoying great and sizzling offers like never before with the "Mitsubishi Biggest Sale". 

The ad copy also highlights that you can "Pick Your Deal" with "2 YRS Zero Interest" and "2 YRS Insurance", as well as "Cash Back". The ad visual displays the Mitsubishi "Montero Sport" and monthly installments starting from "AED 1,479", as well as displaying the Mitsubishi "XPANDER" which customers can pay for in monthly installments starting from "AED 977" per month. The campaign also adopts Mitsubishi's key motto "Drive Your Ambition", which is bound to make a fierce impression on the roads. The ad visual uses a red theme while including some white and yellow colors, making the text stand out. 

Red tends to have a strong effect in marketing campaigns that need to evoke strong emotions. Red is associated with passion and love but its strong intensity also signifies excitement, determination, and courage. Yellow is associated with intellect, logic, and has the ability to improve analytical thinking. The ad copy "SALE" is in bright yellow which gives off vibes of cheerfulness, optimism, and contrasts with white. The colors foster a positive way of thinking, as well as a thirst for knowledge. 

The campaign is a relatively new one that was released during the second week of September on hoardings and uni-poles across Dubai City. 

The Art & Science of OOH

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