Cleanliness & good smells radiate across Cairo’s competitive outdoor arena, as CLOROX, the popular cleaning products brand, is back once again on the scene to promote its 5X1 home cleaner and sanitizer. A few alluring smells are prominently featured on the billboards, such as; lavender, peppermint, lemon, and sea breeze. Each one of these smells is visually associated with a different color, which are; purple, green, yellow, and light blue.

The 5X1 cleaner & sanitizer is promoted to kill 99.99% of germs with half the dosage, clean the toughest stains, disinfect, rinse easily, and give an absolute shine & a long-lasting scent of freshness.
Such an impressive product is no surprise coming from the popular brand, which has been in the business for more than 100 years, cultivating experience in the field of cleaning and disinfection, and it seems that they have perfected their craft with their latest aforementioned product.

The colorful visuals are accentuated with some icons at the bottom of the billboard, referring to the other smells on offer, with pictures depicting fields of lavender, peppermint leaves, sliced lemons, and sea waves bringing the billboards to life, and making onlookers almost smell the pleasant auras.

The ad copy brandishes the brand’s iconic logo, alongside the statement that the products don’t include chlorine, putting to rest the minds of consumers worried about the cleaning product containing harmful chemicals.

Want to uncover extra details on Clorox's campaign? visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more. 

The Art & Science of OOH

Back To Top Arrow