Americana has landed with a new OOH & DOOH (digital out of home) campaign, promoting 4 distinct and lively products on Dubai’s outdoor ad scene. The vibrant visuals display two cartoon characters, a boy and a girl, wearing superhero costumes, and posing joyfully beside illustrations of four of the advertised products. Said products are; Chicken Donuts, Chicken Popcorn, Chicken Cheese Nuggets, and Happy Chicken Nuggets. The exuberant ad emanates youthful enthusiasm and works extremely well in marketing the quality brand towards a younger audience. As some visuals showcase the two young heroes holding the tasty Americana chicken nuggets, with wide smiles on their faces. An Orange background dominates the billboards, helping the blue colors of the superhero costumes to stand out, and gives cheerful vibes, which are well suited to the intended tone. The ad copy calls children who eat Americana’s delicious products “Heroz, أبطال أمريكانا” and sends an invitation to “Unlock your Power, أطلق قوتك”. These messages complement the ingenious ad that’s definitely making use of the superhero craze that has taken over the global pop-culture, and taps into every kid’s dream of becoming a superhero. This new campaign has emerged for the first time in the second week of September on UniPole, digital screens, and hoarding billboards.