After celebrating their 9th anniversary on Cairo’s billboards with huge discounts, Jumia is back again with a massive OOH campaign in Egypt. Jumia is the largest online shop in Egypt, with both a website and an application, and it delivers to its cities. It offers both international and national brands, which are 100% authentic.

The visuals that popped up prove that Jumia has a wide selection and that they truly do have everything one could ever wish for. The whole concept of the campaign is that “All You Need” is “Available at Jumia”. Visually stunning graphics accompany the campaign, with Jumia sticking to their brand identity with their usual colors of orange, red and yellow. People can fulfill their “Breakfast Needs”, “Work Needs” with the appetizing selection of food from Jumia Food. It doesn’t stop there; you can also “Pay your Bills” and “Pay your Network Bundle or Phone Credit” with Jumia Pay, in orange and blue billboards this time.

Jumia has dresses and heels to go with a night out, and comfort food for a night in; with a gorgeous purple dress that sparks the fashionista inside every girl and a pizza with many, mouth-watering toppings that encourages audiences to stay in for a relaxing night. For long days bustling with activities, one can find comfy Converse to stretch out all day. 

Not only that, but people can also purchase electronics like the Samsung Galaxy Z Fold3 and speakers from Audio Technology and JBL. Even for laundry days or match days, people will find what they need. The attractive illustrations, product pictures and bright colors tempt people to shop on Jumia and spark up their memories of things they want but never got the chance to buy yet. 

Curious to reveal more about Jumia’s OOH campaign? Find out in MOOH (Monitoring Out-of-home), Cairo’s dedicated OOH media intelligence company, to learn more about the OOH types, kinds, media plan, budget, locations and more.

Campaign Credits

Industry: eCommerce

Brand: Jumia

Advertiser: Jumia Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Jumia Egypt | E-Commerce

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