VIP Motors spiked Dubai's prime OOH arena with their new awareness and branding campaign, promoting the biggest luxury car showroom in UAE, specialized in automotive dealerships. The brand establishes itself as one which provides the finest luxury collections which comprises both used and new vehicles aimed to fulfill expectations. VIP Motors have a team with the capability to carry out the entire process from registration to the delivery without hassle. Consumers looking to sell or buy a car, are bound to find the showroom at their best convenience. VIP Motors' positions its showroom as a one stop destination for every car enthusiast, with a diverse collection of luxury and limited cars. This is reflected through the ad copy The Best Car Deals. Another visual uses the ad copy The Biggest Luxury Car Showroom in UAE while portraying rare luxury cars by Mansory. Mansory is a luxury car modification firm based in Germany. Besides luxury cars, they also work on supercars, luxury SUVs, and custom bikes. The company is renowned for their expertise in carbon fiber design and construction. VIP Motors has risen to the top of the luxury car industry with their wide selection of special models. To be considered a leader in the industry, a showroom needs to offer limited edition and unique car models that are enviable in both design and horsepower. VIP Motors has made meeting these specifications a priority, which is likely one of the reasons for their meteoric rise within the industry. The main color scheme used for the campaign consists of; white, black, and red. In color psychology, the color black is symbolic of mystery, power, elegance, and sophistication. White on the other hand, represents purity and innocence. Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity. In contrast with the primary and fierce red color that stands for passion, confidence, strength, energy, and power. The advert gives off the necessary and appropriate vibes to grab the attention of car enthusiasts across the UAE. The campaign is a relatively new one that was released during the first week of September as hoardings, bridge billboards, and digital screens across Dubai City.
