Freska is Back on The OOH Scene with Its Iconic "Endahesh" Campaign, While Its Ambassadors Reprise Their Appearances

Freska as a brand has identified its persona as fun & humorous and after its previous campaign for Freska sticks, and its other campaign for Freska block, the brand is back on the OOH scene in Cairo with a new yet familiar campaign, featuring both products. The star ambassadors that helped the popularity of the previous outdoor campaigns to thrive are also back once more, including; Sayed Ragab, Hussain Abo Haggag, and Wael Gomaa.

The visuals maintain the signature vivid yellow color that inspires joy & cheerful vibes. Orange & light green are also featured across the billboards, enhancing the cartoonish aesthetic of the campaign, which is prominently conveyed through the ambassadors and stars’ comic poses. For example, Wael Gomaa is seen with his eyes closed and his hand stretched forward, as if stopping someone from moving, due to how enthralled he is with the taste of Freska. Another noticeable pose comes from Hussain Abo Haggag, who is wearing a wig, disguised as a woman, and putting his thumb to his throat, as if to threaten anyone who dares to come close or try to take away his delicious Freska stick.

The delightful persona on display has undoubtedly helped Freska establish a fun and whimsical identity, and made the sight of their ads on billboards a pleasing spectacle, accompanied by their famous slogan “Endahesh!”.

Want to know more info about this campaign from Freska along with the OOH types, kinds, media plans, budgets, and locations? Check out Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai's dedicated OOH media intelligence agency, and analysis system.