Fakeeh University Hospital uses cutting-edge technology and academic expertise to provide the optimum potential outcomes for its patients, as seen on an OOH campaign in Dubai. The hospital, which is founded on an integrated healthcare approach, provides patients with the legacy of more than four decades of compassionate care from the famous Fakeeh Care organization in Saudi Arabia. Throughout the facility, they promote a smoke-free atmosphere. As a leading hospital in Dubai, it is their responsibility to offer a healthy and safe atmosphere in which patients may be treated and their employees can efficiently do their tasks. This institution is a collaboration of like-minded healthcare providers with the same aim, providing high-quality healthcare to people all across the world. Fakeeh University Hospital is a digital hospital with fully integrated electronic medical records, which supports advances in the quality and efficiency of healthcare services for patients and the general public. They also have a well-functioning emergency room. The visuals state that “Medical Excellence Now in UAE”, with the name of the hospital, location, website, and their phone number, to provide all information in a professional manner. A picture of the prestigious hospital overtakes the billboard to give an air of sophistication and adequacy. The architecture is blue and white, with the visuals following suit, thus adding a layer of reliability and quality. In the first week of September, this limited campaign spread over Dubai via hoarding, die-cut billboards.