The beloved Pâtisserie store Etoile is back once again on Cairo’s OOH landscape, focusing on spreading joy & happiness through its campaign. A cheerful delivery man portrayed by the famous YouTuber & star Mostafa Elbanna, AKA Saafan (سعفان), carries stacks of boxes from Etoile as if delivering delight itself to your doorstep. This pleasant visual is used to promote Etoile’s new delivery app, dubbed “application of happiness”, with a prompt to download it. The color scheme of white & yellow is a perfect fit for the positive and energetic ad on display, emphasizing the jubilant tone.
Another visual depicts the happy delivery man racing on his motorbike, eager to deliver Etoile’s excellent products to the craving customers. All this cheerfulness is topped off with a visual offering a 50 EGP discount on the first three orders, further adding to the gleefulness engulfing the brand’s persona and its ad.
Hungry for more info about the new campaign from Etoile along with the OOH types, kinds, media plans, budgets, and locations? Check out Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai's dedicated OOH media intelligence agency, and analysis system.
Industry: Mobile Apps | Foodservice
Advertiser: Étoile Patisserie
Region: North Africa
Tags: Awareness Campaign | Etoile
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.