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Etoile Pâtisserie Brings Joy to Cairo’s Billboards with Its Happiness Application, Starring Mostafa Elbanna AKA Safaan

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Etoile Pâtisserie Brings Joy to Cairo’s Billboards with Its Happiness Application, Starring Mostafa Elbanna AKA Safaan

The beloved Pâtisserie store Etoile is back once again on Cairo’s OOH landscape, focusing on spreading joy & happiness through its campaign. A cheerful delivery man portrayed by the famous YouTuber & star Mostafa Elbanna, AKA Saafan (سعفان), carries stacks of boxes from Etoile as if delivering delight itself to your doorstep. This pleasant visual is used to promote Etoile’s new delivery app, dubbed “application of happiness”, with a prompt to download it. The color scheme of white & yellow is a perfect fit for the positive and energetic ad on display, emphasizing the jubilant tone.

Another visual depicts the happy delivery man racing on his motorbike, eager to deliver Etoile’s excellent products to the craving customers. All this cheerfulness is topped off with a visual offering a 50 EGP discount on the first three orders, further adding to the gleefulness engulfing the brand’s persona and its ad.

Hungry for more info about the new campaign from Etoile along with the OOH types, kinds, media plans, budgets, and locations? Check out Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai's dedicated OOH media intelligence agency, and analysis system.

Campaign Credits

Industry: Mobile Apps | Foodservice

Brand: Etoile

Advertiser: Étoile Patisserie

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Etoile

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