Following their last campaign of Agda3 recharge card, TE mobile network WE hits the billboards of Greater Cairo again with a new OOH campaign that runs parallel to the recharge card and roaming tariffs. The new ads present WE as ‘The Egyptian sponsor of the Egyptian team’, showcasing the theme of Egypt’s National team along with an ad copy that reads encouraging messages such as “You will go to the World Cup” or “Congratulations Egypt”. The campaign promotes the fact that “Every pound you spend takes you one step closer to the world cup” and takes the opportunity to name the national team “The Best”. Launched in the second half of January, the campaign goes big, using large and x-large uni-poles, lightboxes, mega signs, gates, T-poles, and billboards in various locations across Greater Cairo.
