Following their last campaign of Agda3 recharge card, TE mobile network WE hits the billboards of Greater Cairo again with a new OOH campaign that runs parallel to the recharge card and roaming tariffs.

The new ads present WE as ‘The Egyptian sponsor of the Egyptian team’, showcasing the theme of  Egypt’s National team along with an ad copy that reads encouraging  messages such as “You will go to the World Cup” or “Congratulations  Egypt”. The campaign promotes the fact that “Every pound you spend takes  you one step closer to the world cup” and takes the opportunity to name  the national team “The Best”.

Launched in the second half of  January, the campaign goes big, using large and x-large uni-poles,  lightboxes, mega signs, gates, T-poles, and billboards in various  locations across Greater Cairo.

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