As winter months approach, luxury brand Christian Dior has released a new OOH campaign, dazzling the streets of Dubai, bringing Maria Grazia Chiuri's awe-inspiring Macrocannage Jacket Quilted Technical Taffeta. The jacket has features that include; button closure, horn buttons, being unlined, 100% polyester, and it is made in one of the most iconic fashion destinations; Italy. Maria Grazia Chiuri is an Italian fashion designer. After her 10 years tenure at Fendi, she spent 17 years at Valentino, before being named creative director at Dior. Dior's last appearance on UAE's OOH scene concerned Dior's signature Eyewear Collection which was also designed by Maria. The ad visual showcases the new Macrocannage version of the House's characteristic quilting which is inspired by the woven cane seating of the chairs on which Monsieur Dior sat his couture clients. The aesthetic photograph displays the dark-colored elegant jacket along with a matching skirt teamed with a traditionally proportioned glossy black cannage-quilted Lady Dior bag and a Dior Silk Scarf. The model endorsed in the campaign, Elizaveta Porodina, wears the glamorous jacket in style, sophistication, and confidence, since it is distinguished by a relaxed V-neckline buttoned silhouette. The jacket, with its embroidered bee on the front along with Christian Dior's initials, shines across the visuals, alongside other clothing items with a distinguished leopard print. The advertisement also includes Dior's logo in a big and clear font, therefore, audiences of outdoor advertising are bound to notice the high-end luxury brand's campaign. The advert is a relatively new one that was released during the first week of September, across limited Digital OOH (DOOH) spots on Dubai's busy streets.
