“52 Weeks, Quality Wellness”, “8 Hours, Quality Work”, “365 Days, Quality Dining”, and “4 Seasons, Quality Shopping”. These four core values presented by MOBCO Developments’ Eastmain embody the lifestyle on offer in the well-promoted project. Since Eastmain accommodates administrative, commercial, and medical units of different sizes and the latest construction and finishing methods, medical care was one of the top priorities for the real estate developer, hence the words “Quality Wellness”. The aforementioned administrative units are the ones referred to with “Quality Work”, showing that the project shall provide the space for high-quality business life, and the “Quality Dining” & “Quality Shopping” are going to be provided by the commercial units. The visuals depict happy people and wide smiles. Whether they’re friends hanging out, a woman enjoyingly caressing her hair, or a woman working on a laptop in an office environment, or even another woman enjoying what seems to be a pleasant shopping spree. What all these people have in common is their mutual relishing of life, since every moment of their lives in Eastmain has proven to be positive & productive. The combination of the visuals and the slogans come together to paint a picture of a gratifying life, where joy accompanies residents all day long. Want to uncover extra details on MOBCO Developments' campaign? Visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.
