The French major producer of dairy products Lactel has run a new campaign on Greater Cairo’s OOH landscapes after a long period of absence from the scene since 2019. Recently, the renowned brand has soared across the billboards once again to build trust in their dairy products, including cheeses, chilled dairy, milk, juices, and infant nutrition.  

Lactel is trying to reach customer satisfaction by presenting products with high quality in a fast-developing market, where customers strive to purchase the highest quality and innovative dairy products that guarantee a healthy lifestyle and safe consumption for them and their families.  

Therefore, Lactel is back to promote the delicious taste of the full cream milk across billboards. A milk bottle from Lactel is displayed, with milk pouring around the bottle. On the other hand, the visuals use a farm image, featuring a farmhouse, wooden fences, green spaces, and cows to confirm that the product has been taken from farms while fresh to the bottles directly, also it ensures that the milk is 100% natural. Milk is a natural source of calcium and vitamin D, which both work together in the human body to create a synergistic effect, so the aforementioned brand was keen to mention that the product enriches consumers and helps in building strong bones.  

For more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.         

Campaign Credits

Industry: Food & Beverages

Brand: Lactel

Advertiser: Lactalis-Halawa

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Lactel

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