Dependable, capable, efficient and durable are just a few of the ways that Chevrolet markets their pickup trucks. After introducing the first sustainable car on Cairo’s billboards, Chevrolet from Mansour Automotives drops yet another OOH campaign in Egypt. 

Chevrolet is famous for making popular and economical automobiles. The reputable automotive brand models offer electric and fuel-efficient vehicles with impressive performance. A heart-racing design, passive and active safety measures, and user-friendly technology play a major role in distinguishing the brand’s cars, and in addition to that, all their vehicles come at an affordable price.

“The Best Selling Car in Egypt” is the main tagline for this uproar of a campaign for Chevrolet’s “dababbah”, indicating how successful and beloved the car is. Incorporating Chevrolet’s logo and hotline sets off the reminder for people to make a purchase decision, as their pickup trucks push people to “discover new horizons”, paired with a background of the car whizzing past an empty road. Clear, sunny, azure skies and a lush field offset the balance of the visual due to the ivory-white truck. 

For those keen on diving deeper into Chevrolet’s OOH campaign, check out MOOH (Monitoring Out-of-home), Cairo’s dedicated OOH media intelligence company. Learn more about the OOH types, kinds, media plan, budget, locations, and more.

Campaign Credits

Industry: Automotive

Brand: Chevrolet

Advertiser: Al Mansour Automotive

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Country: Egypt

Region: North Africa

Tags: Automotive | Awareness Campaign | Cars | Chevrolet | Trucks

The Art & Science of OOH

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