After a long and joyful summer break, parents and kids are ripe for the new school season, so one of the most dynamic banks in the UAE, RAKBANK, known as the National Bank of Ras Al Khaimah, has taken the OOH scene in Dubai to put together a special offer. This new campaign has emerged after offering consumers to save up to 50% on over 100 million products from all around the world at "" in its previous OOH campaign.

As a part of Dubai Summer Surprises (DSS), RAKBANK is giving its customers a much-needed break with a free Staycation offer at InterContinental Fujairah Resort, where Arabian hospitality meets luxury. The visuals feature a father holding the RAKBANK credit card and a mother excited by the astonishing offer, posing with their two kids who appeared sporting school uniforms and smiling with happy facial expressions. The depiction of the campaign’s visuals indicates satisfaction with the offer. The choice of the yellow color was convenient, as it stimulates the brain to release Serotonin which results in feelings of happiness and positivity.      

This campaign soared in the fourth week of August in limited locations on Digital Screens in Dubai.

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