It’s Ikea’s 30th birthday! The worldwide home furniture company that offers consumers all around the world affordability, style, and comfort, has dropped an OOH campaign in Dubai, following up on their previous campaign for price reduction. They’ve come a long way since their modest origins, but their mission has remained the same: to make everyday life pleasant for as many people as possible.

The furnishing brand excites audiences by celebrating their anniversary of 30 years on gigantic billboards. The typography of “30 New Ikea Years” is dazzling to the eyes; a gradient of dark & blue colors with bursts of fuchsia pink. The OOH campaign is full of relevant information, stating “Spend Dhs500 from 25 Aug-25 Sep, 2021 and Get 30% Cashback Voucher to use on your next visit!” Putting into consideration that the voucher is valid to redeem from “26 Sep-23 Oct, 2021”. The sky blue background with a navy-hued band at the bottom fulfills the aim of spreading loyalty and trustworthiness among people. Ikea and Al-Futtaim Group’s logos add a sprinkle of their personalities to the visuals.

On hoarding billboards, Ikea’s campaign has spread exponentially across Dubai in the third week of August.

The Art & Science of OOH

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