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Elegance and Grace Envelope Dubai's OOH Landscape As Charles & Keith Land with Their Latest Campaign

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Elegance and Grace Envelope Dubai's OOH Landscape As Charles & Keith Land with Their Latest Campaign

Catered for the fashion-forward, Charles & Keith aims to inspire with the most up-to-date fashion trends while embodying a distinguished and contemporary style. Charles & Keith climbs on UAE's billboards with a branding and awareness campaign that establishes the brand as a leading fashion & lifestyle retail brand that has a strong international presence. Charles & Keith has also ventured into providing a larger spectrum of fashionable options in addition to shoes; like bags, jewelry, and accessories. An initiative that’s made clear by the brand in its latest outdoor advert.

Charles & Keith's prior appearance on Dubai's billboards involved the brand's announcement of their luxury collections with a different elevating experience, focusing on Ramadan 2021 deals on both bags and shoes. Now, Charles & Keith is back on billboards with an OOH campaign focusing on handbags for women. The ad visual highlights the important fact that consumers can find Charles & Keith products on "6THSTREET.COM" and also portrays Club Apparel's logo which is a card-less mobile app-based loyalty program that comprises more than 75+ brands and 1750 stores across the GCC. Club Apparel gives consumers the ability to purchase goods using accumulated points at any Apparel Group participating stores across the UAE.

The ad visual portrays an aesthetically alluring photograph of a lady's profile angle while she carries a sophisticated and elegant black bag with a gold chain. The visual also displays a photograph of the bag separately, against a glassy background that’s adorned with rain droplets, emphasizing the fine details of the bag even more.

The campaign is a relatively new one that started during the 4th week of August and was distributed across limited OOH spots in Dubai as hoardings.

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