Aldar, the real estate company, brings about a new way for families to unite and create memories that will last them a lifetime. In an OOH campaign across Dubai, they show their latest project; Yas Acres, The Magnolias. It provides a variety of housing alternatives, ranging from 2–4 bedroom townhouses to 3–6 bedroom villas. It's a place where every family can come together, grow, and enjoy life to the utmost.

On Yas Island, new townhouses and villas co-exist with a world-class golf course on the doorstep, and the thrill of Yas Theme Parks just down the street.Every activity is only a few seconds away.  From Ferrari World's pure thrill to Yas WaterWorld's wild refreshment, there's something for everyone. Not to mention the Warner Bros. universe, which is full of colorful personalities. Yas Mall has worldwide shops and world-famous brands to inspire, while Yas Marina's bustle is an irresistible draw. Mangroves softly weaving their way out into the Arabian Gulf add to the island's spectacular natural splendor.

The visuals showcase all that Yas Acres has to present, from the mind-blowing design of Ferrari World, to children having the time of their lives on a water ride, to a couple enjoying dinner and drinks in their yard. They also flaunt their adequately-designed villas, with irresistible pools and fabulous interior design that is bound to catch every eye that looks its way. More visuals present their rich architecture and green fields that encompass the spaces. They are transparent with the starting prices of their villas and townhouses, from “2.49 million dirhams”. “Bring the Family” is a huge theme they have, with happy families and people that everyone can relate to. 

The limited campaign was displayed on hoarding and digital screen billboards, in the third week of August in Dubai.

The Art & Science of OOH

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