Leading online portal Jumia has launched a new OOH Campaign to promote their services.
The ads showcase the positive effect Jumia has on people when they use their platform to shop, as opposed to shopping in stores. Over partitioned backgrounds, the ads alternate the advantages Jumia has with the drawbacks of regular shopping, using different models.
Launched in mid-January, the campaign uses large and x-large uni-poles and double-decker poles on strategic locations across the Greater Cairo, such as the access roads to shopping malls.
Industry: Online Portals
Brand: Jumia
Advertiser: Jumia Group
OOH Size: Double-decker Pole | Large uni-pole | X-Large uni-pole
Country: Egypt
Region: North Africa
Tags: Awareness Campaign | Regional Brand
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