Jumia reveals ‘shopping effects’

Leading online portal Jumia has launched a new OOH Campaign to promote their services.

The ads showcase the positive effect Jumia has on people when they use their platform to shop, as opposed to  shopping in stores. Over partitioned backgrounds, the ads alternate the  advantages Jumia has with the drawbacks of regular shopping, using  different models.

Launched in mid-January, the campaign uses large  and x-large uni-poles and double-decker poles on strategic locations  across the Greater Cairo, such as the access roads to shopping malls.