The luxurious French jeweler and watchmaker, Cartier features famous names that have different backgrounds from music, television, and cinema to speak for the diversity of their clients and communities. After involving Rami Malek, Willow Smith, Troy Sivan, Maisie Williams, Jackson Wang, Jake Gyllenhal, Annabelle Wallis, and other celebrities to be the brand’s ambassadors in Cartier jewelry and watches. The star of Pirates of the Caribbean: Dead Men Tell No Tales and the Maze Runner, Kaya Scodelario has been tapped by Cartier to be the new face of its Clash De Cartier jewelry collection. Cartier's progressive mindset is apparent in their advertising philosophy, as they empower women in their ads, this campaign allows women to push the boundaries by celebrating female diversity and embracing the idea of the multicultural community. Therefore, the star of the TV Show “Skins” has been spotted in a short campaign film for Cartier new jewelry collection Clash De Cartier, in which she embodies two versions of herself, that blends edginess and softness together, reflecting the dichotomy that represents Cartier's new jewelry line. The half Brazilian and half British actress has taken the spotlight once again on the DOOH scene in Dubai, displaying the Clash De Cartier embellished by studs, which by design gives the feeling that it's made up of everything and its opposite, symbolizing the clash of attitudes. This campaign has shown up in the first week of September on Digital Screens in Dubai
