There has been a noticeable increase in real estate investments recently, this is due to the increasing population in Egypt and growing investment opportunities, as the studies have shown. The New Administrative Capital is set to be a smart city; equipped with cutting-edge technology, in addition, it is set to be sustainable, surrounded by a green lifestyle. Therefore, real estate developers are launching their massive projects at the New Capital due to its prime location. The real estate company, Mercon Developments has recently stepped into fierce competition with its distinguishable project Pavo Tower, which is launching soon at NAC. This new OOH campaign has been released right after the reveal of the aforementioned real estate developer’s visionary approach, in its previous OOH campaign. Mercon Developments declares the launch of its latest project in the New Administrative Capital “Pavo Tower”, spotted on a simplistic backdrop with a fusion of brown and blue. On the other hand, the visuals give information about the new project, highlighting “15 Years Installments” with “10% Down payment”. Moreover, the brand hasn't neglected to provide the audiences with their official website and their contact number, for those seeking further information. It’s worth mentioning that “Pavo Tower” offers commercial and administrative units, complemented by all the required facilities and amenities. Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.