The Discounter glams UAE's major OOH arena with their latest awareness campaign, promoting the convenient delivery app across Dubai and Sharjah. The brand establishes its identity by offering thousands of promotions and discounts with no strings attached. Consumers now have the chance to save on thousands of offers at their favorite venues with the Discounter Application. Users also have the opportunity to redeem unbeatable offers in food and beverage, entertainment, beauty, leisure, and more, guaranteeing that wallets have never been happier. The ad copy encourages audiences to download the Discounter for free via App Store or Google Play, using a creative, fun, and informative OOH campaign. The advert positions the mobile app to be a smart, pocket-sized buddy that features; a personalized experience, instant redemptions, exploration of dining, shopping, leisure activities, and even self-care products and salons are available on the app, with deals that are tailored to specific needs, alongside a local guide. The ad visual shows a happy shopper with many shopping bags and delivery packages around her, as well as a smartphone showing the application. The visual also shows a burger, a pizza, and a box of New York Fries, showcasing the product range available via The Discounter. The main ad copy used is Enjoy Saving with 1000s of Offers for Free, which is a logo that’s bound to attract shoppers and crowds from all over the UAE. The advert also subliminally portrays some of the available brands provided through The Discounter App such as; Gap, which is shown on the smartphone, as well as Namshi, Now Now, Fila, Lacoste, 6th Street, and Fresh to Home, which are all portrayed on the shopping bags and delivery packages. The campaign maintains a vivid orange theme. Orange is used in the advertising world to symbolize youth, playfulness, and boldness, since orange is perceived as healthy, energetic, and attention-grabbing. The color reflects the excitement and passion of red, as well as the welcoming and friendly aspects of yellow since it’s made up of the two aforementioned colors. The first-time advert is a fairly new one that was released during the third week of August as a limited OOH campaign.
