Back to school season is about to start and Amazon UAE is currently making sure to get kids ready with all the supplies they will need to start the new semester. Therefore, Amazon has taken prime spots on Dubai's OOH scene to announce various Back to school essentials that all go on sale before school starts. This campaign took over the billboards after releasing the Prime Day 2021 after its latest OOH campaign.     


On a partitioned background, the visuals of the campaign are similar to its previous campaign, using the black and orange colors that represent their adherence to the brand's identity. The black part serves as the space where the brand’s logo is manifested, alongside a statement that promotes “Extra 10% off with your Citi Master Credit Card”. On the orange corner, it announces up to 40% off on large school bundles, including stationery, uniforms, bags, and most kid-friendly tech, such as Fire HD 10 Kids Pro and Apple AirPods Pro. At the corner of the background, the ad features some school essentials floating on an orange-themed background like sneakers, electrical items, headphones, and backpacks. 

This campaign has taken the spotlight in the third week of August on Digital Screens, Lampposts Billboards, and UniPole Billboards in Dubai and Sharjah, which make it a massive campaign.            

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