Perhaps what’s even more exhilarating than a much-needed summer vacation at the golden beaches of the North Coast, is the journey there itself. While the destination is the very embodiment of invigoration - since the North Coast is one of the most alluring spots in Egypt - the trip there is full of attractive ads that almost feel like an accompanying presence along the way.
MOOH Media Intelligence, the dedicated outdoor advertising media analysis company in the region, has provided us with a tremendous amount of data for July’s OOH campaigns, listing more than 60 campaigns in the Alamein area, commonly recognized from Wadi Elnatroun road up to Marsa Matrouh city, including the International Coastal Road that crosses the area and contains the highest percentage of OOH ad spaces.
The OOH scene in the North Coast has been host to numerous outdoor campaigns, featuring various industries. From real estate giants to telecom operators, food & beverages manufacturers, and an abundance of other miscellaneous industries. These upcoming campaigns have seized the earliest opportunity to populate the roads, becoming early birds, and the first ones to grace the North Coast landscape in July.
Following the last year’s north coast’s campaigns (part I and part II), the Real Estate industry is leading the chart as always, with a big gap between it and the second industry, real estate’s brands are focusing on reminding the summer visitors of their stunning destinations, wherever their projects lie, either within the area or elsewhere such as the Red Sea’s destinations.
The real estate market has witnessed a booming expansion in outdoor marketing, taking the top spot in OOH occupancy, with companies like M squared exhibiting MASYAF RAS ALHEKMA, MAVEN DEVELOPMENTS’ proudly presenting Cali Coast, MAXIM DEVELOPMENTS asking if you’re “Ready to bo”?, PRE DEVELOPMENTS offering enticing installments plans for HADABA project, SODIC advertising its coastal town JUNE, NOOR inviting audiences to visit their exhibition in the north coast, STONE Residence by PRE asking its audiences if they’re “ready to move”, a mysterious “J” with yellow background sparking intrigue, and MOUNTAIN VIEW flaunting their ads and logo on a blue background.
These are some examples of major players in the real estate landscape flexing their enticing projects on visually attractive billboards, but they’re far from being the only ones. With other noticeable real estate developers gracing the OOH scene with their presence, such as; Vista Marina promoting their great payment facilities, ALMAZA BAY rising from the clear waters of the sea, GAIA promising “a summer to treasure”, Katameya Coast offering “7 levels of panoramic sea views”, SANTORINI proudly declaring to be the First Residential Sports City, and Hyde Park flourishing palm trees and pineapples for all beach-goers.
The Telecommunications industry has seen a significant presence as well, with a greater focus on collaborating with celebrity ambassadors. Orange, for example, collaborated not only with Coca-Cola but also with the superstar Tamer Hosny, in a successful and attractive OOH campaign.
A miscellaneous assortment of brands from various industries landed on billboards across the North Coast region as well, with brands like Contact offering financial facilities, Oxi showing off their product’s cleaning power, Oral-B protecting sensitive teeth, Talabat declare that they now deliver to the Sahel, Duravit pledging to “refresh your life every day”, the Ministry of Communications and Information pushing for a more digital Egypt, NOON promising to” deliver all your needs”, Juhayna showing off their cornucopia of “pure” flavors, and IKEA parading their signature furniture.
Advertisers extended their campaigns to include the Al Alamein north coast (El-Sahel), following the majority of customers who are looking for a refreshing vacation on the Mediterranean sea. The booming destination is going so far across the whole urban landscape of El Alamein, the reason it’s more tempting for the inbound and outbound travelers is that the number of travelers has been increasing every year for the last five years, and this year is a blast in the Sahel.
Last year’s OOH landscape in the North Coast was highly affected by the pandemic. As many industries suffered a blow from the global circumstances, the outdoor scene showed a lower volume of ads, which was a consequence of the declining state of numerous industries. This summer season however saw a spectacular recovery compared to last year’s, the outdoor ad space occupancy has skyrocketed, as the competition to grasp the coveted attention of audiences has been reignited between all the aforementioned companies and brands. The roads to the magnificent Al Alamein & the North Coast are once again embellished with colorful ads, which convey the feeling that life has been restored to the exciting OOH arena once again.
The best part in all of this though is that our North Coast coverage isn’t over!
A sequel article is coming soon, that will delve even further into the exciting action taking place in the outdoor marketing scene, where we shall examine more of the campaigns taking place across the thrilling realm of the North Coast. So, stay tuned!
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Advertiser: INSITE OOH
Region: North Africa
Tags: Al MAZA BAY | Awareness Campaign | Bo Island | Cali coast | Coca-Cola | Contact.eg | Duravit | GAIA | Hyde Park | Juhayna Pure | M Squared | Maven Developments | Mountain View | NAIA Bay | Noon | Orange | Oxi | PRE Developments | SANTORINI | SODIC | Summer Campaign | Talabat | VSITA MARINA | Ikea | Ministry of Communications and Information
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