E-JUST or Egypt Japan University of Science and Technology rises once again on Greater Cairo's billboards, raising awareness on its campus at Burj Al Arab, Alexandria, and on the fact that students can Register Now. Parents and entry-level students are taking the necessary steps towards deciding their upcoming paths of college education, especially since the academic semester is right around the corner. As a result, E-JUST has seized the opportunity by releasing a widespread OOH campaign on Cairo's billboards. E-JUST's previous campaign opened the doors of registration for June 2020 for the faculties of Engineering, and International Business and Humanities. The university is back on billboards showcasing its ambition to cultivate a high-quality academic environment to become a benchmark for education in Egypt and Africa. E-JUST was first established as a bilateral agreement project between the Egyptian and Japanese governments in May 2009. Targeting high-school graduates through the visuals, and speaking to parents through the direct ad copy, E-JUST is delivering a clear message to the proper target segment by announcing that the university is currently enrolling new applicants and that students can Register Now through the website portal or hotline provided on the billboards. One visual demonstrates an enthusiastic female student working on her laptop at the university campus's green space while another visual portrays a student working in the lab. These visuals reflect some of the facilities provided at E-JUST which are bound to grab the attention of many eager students. Another visual shows a picture of the contemporary architectural building of E-JUST. The billboards also indicate that the university is accredited by the Egyptian Ministry of Higher Education and Scientific Research. The campaign maintains a white and red color scheme, consistent with the university's logo. Red tends to be used in marketing campaigns that need to evoke strong emotions associated with passion and love but its strong intensity also signifies excitement, determination, and courage. While white represents a new beginning, and contrasts nicely with the red color. For additional information on E-JUST's campaign, check out Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence agency active in Cairo and Dubai, to uncover more regarding campaign types, kinds, media plans, budgets, and more.
