A bold black background hosts a striking image of a blue butterfly in Al Marasem’s newest outdoor campaign. The last time the real estate developer graced the OOH arena was to promote moon residences, they’re now back to promote Fifth Square, setting a new standard for living in Cairo where contemporary charm and natural simplicity come together to provide a unique living experience.

The ad brandishes a curious illustration of a blue butterfly that evokes both royalty and charm. The name is derived from the project’s prime location in the heart of the fifth settlement. The ad’s slogan invites audiences “to call it beauty”, almost comparing their real estate project to a work of art. The ad copy also adds the invitation to “live now, pay over 8 years”, indicating that there are payment facilities available to allow the audiences to get their dream house.

To uncover extra information regarding Al Marasem's campaign, check out Monitoring Out-of-Home (MOOH), the dedicated media Intelligence Company and analysis system, active in both Cairo and Dubai. MOOH will provide information that concerns campaign budgets, types, kinds, media plans, locations, and more.

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