The European Universities in Egypt (EUE) climbs on Greater Cairo's OOH landscape, inviting new applicants to enroll at the university and study its diverse and outstanding curriculums. After the EUE's last appearance on Cairo's OOH arena in May, raising awareness on the distinguishable academic facilities, the Egyptian Universities in Egypt are now back on billboards with the imminent approach of the academic year, raising awareness of the university's educational accreditation. The EUE makes it clear and guaranteed that applying will give students a world-class edutainment experience especially since the university offers programs from the University of London at the New Capital. The EUE is an accredited teaching center of the University of London. It is an awarding body to the EUE which exerted phenomenal efforts to give students the opportunity to study in Egypt, with academic direction from LSE (The London School of Economics and Political Science). The massive OOH campaign also highlights that students have the privilege of studying unique programs by joining the curriculum offered by partner academic direction from UCLan (University of Central Lancashire). The ad visual portrays the universities' shield logos; University of London, LSE, and UCLan, and highlights that the campaign and programs are Hosted by EUE. The advert also highlights that students can Apply Now and displays the university's hotline 16323 for additional information. The visual also provides the official website for the EUE. The campaign uses a solid midnight blue color for the background, making it consistent with the brand's signature color, which is vital in the institution’s branding. The deep blue used in the ad tends to reflect productivity, intellectuality, and stability, according to color psychology. The color yellow is used as a background, taking up a third of some billboards’ spaces, to juxtapose with the words “Apply Now”, which are written in the aforementioned blue alongside the hotline and website. Yellow is a color that symbolizes brightness, energy, warmth, and optimism, and it’s known to draw attention and uplift emotions. To uncover extra information regarding EUE's campaign, check out Monitoring Out-of-Home (MOOH), the dedicated media Intelligence Company and analysis system, active in both Cairo and Dubai. MOOH will provide information that concerns campaign budgets, types, kinds, media plans, locations, and more.
