Summer may be close to being over, but not on OOH spots. They are as hot as ever! As Masaya Sidi Abdelrahman has landed on Cairo billboards for late vacationers and those wanting one last taste of summer delight. The real estate compound in the North Coast provides its community with endless coastal bliss and calmness, transporting people back to life's simplest indulgences. This 30-feddan destination offers a unique collection of harmonious beach residences ranging from chalets, townhouses, twin homes, and freestanding villas, all with excellent landscapes and brilliant views.

Harmonious and relaxing, the visuals vary in shades of green; from jade to mint. Inspiring a sense of serenity, since the hues are pleasing to the eyes. Breezy beaches, white and colorful pebbles, beach umbrellas, intricate leaves, and plants are featured in individual billboards to tempt people to bid farewell to summer in Masaya Sidi Abdelrahman. The campaign’s slogan “A Boutique Living Community” emanates a sense of luxury and prosperity, inciting audiences to head to the booking site “” (the booking site) which is clearly displayed in the ad.

Keen to explore more about Masaya’s Sidi Abdelrahman’s OOH campaign? Check out MOOH (Monitoring Out-of-home), Cairo’s dedicated OOH media intelligence company, to learn more about the OOH types, kinds, media plan, budget, locations, and more.

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