Spot Light Live rises on Dubai's digital OOH (DOOH) arena, as part of Dubai Summer Surprises (DSS), announcing the upcoming musical extravaganza that will feature celebrated artists of the Middle East; Mohammed Assaf, Balqees, and Saif Nabeel. The event is highlighted on billboards to take place on Friday the 27th of August at the Sheikh Rashid Hall at Dubai's World Trade Center. The artistic concert brings together the most prominent stars in the Arab World who will undoubtedly delight the masses, with their music, as the Arab World's sweetheart Mohammed Assaf, Emirati star Balqees, along with Iraqi singer and composer Saif Nabeel perform live in concert.
The ad copy informs crowds that doors will be open at 7:30 and that tickets are available via platinumlist.net. The ad visual also indicates that the event will be taking place in association with Anghami and Dubai Calendar. Another major firm participating is “SHIELD me” which provides pure HOCL, in other words, a high-level disinfectant and sanitizer to ensure health and wellness precautions, keeping the audience's safety a priority. The campaign uses a tiffany blue color as the background to increase brand recognition. Blue is perceived as trustworthy, dependable, and committed, it is known to instill confidence, keeping in consideration that the blue background also portrays Dubai's city towers. Assaf, Balqees, and Saif are all portrayed in the ad wearing black outfits to stand out. Each artist is placed in a separate drop-like outline with a yellow center. Each artist's name is also highlighted in yellow to pop out, especially since the color triggers bright vibes, warmth, energy, and draws maximum attention.
The campaign is a relatively new one that was distributed across Dubai's DOOH arena at limited spots during the third week of August.
Brand: Spot Light
OOH Size: Digital Screen
Country: United Arab Emirates
Tags: Anghami | Awareness Campaign | Dubai | Dubai Calendar | Dubai Summer Surprises | United Arab Emirates | Spot Light | Balqees | Saif Nabeel | Mohammed Assaf | Sheikh Rashid Hall | Dubai World Trade Centre
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