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Abdel Basset Hamouda, Afroto, and Sola Hype Up Food Lovers with Talabat's Pampering Offers on Cairo's Billboards

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Abdel Basset Hamouda, Afroto, and Sola Hype Up Food Lovers with Talabat's Pampering Offers on Cairo's Billboards


Talabat is showering Greater Cairo's OOH landscape with a massive campaign featuring the widely celebrated Egyptian singer Abdel Basset Hamouda, along with the newly rising musical stars; Afroto and Sola Omar, who have dazzled the crowds with their voices and humor. Talabat's last appearance on Cairo's OOH arena focused on raising awareness of Talabat's 70 EGP gift voucher. Talabat is currently offering promo-code “SUMMER70” that will allow consumers to pay only 70 EGP for any first order of their choice. The food delivery application software is back on billboards stronger than ever, with their "دوس طلبات… تتنغنغ اوفرات'' or "Click Talabat, Win Pampering Offers'' advert which has soared in Egypt's commercial scene.


The billboard ad is originally inspired by Talabat's TV commercial that features a catchy theme song and a euphoric summer vibe that is bound to get stuck in the audience's minds. Talabat's pick of ambassadorship made the campaign a tremendous success by using a beach setting for the ad, playing up the sensation of summer vacations and the joys of the season. The ad visual uses a still image of the phenomenal trio; Abdel Basset Hamouda, Afroto, and Sola who are shown wearing vivid, colorful, and tropical outfits that maintain the overall theme and approach of the creative ad. Abdel Basset Hamouda and Sola are standing on both sides of Afroto with wide smiles and crossed arms. Afroto, who is placed in the middle, is carrying a smartphone, supposedly checking out Talabat's pampering offers. A beautiful North Coast shore is shown behind the stars along with a multicolored surfboard that’s sporting Talabat’s logo, while another ad visual indicates that Talabat is offering discounts that go up to 50%, portraying a meal from Kansas Fried Chicken, that was initially sold for 158 EGP and is now priced at 79 EGP.

Talabat also uses its brand slogan in the campaign that generally translates to "Talabat, Everyday Orders on The Fly'', proudly boasting about their fast-paced delivery services while using the brand’s signature orange color, which tends to stimulate consumer appetites, and calls to mind feelings of excitement, enthusiasm, warmth, and is often used to draw attention on the road. 


For additional information on Talabat's campaign, check out Monitoring Out-of-Home (MOOH), the dedicated OOH media intelligence agency active in Cairo and Dubai, to uncover more regarding campaign types, kinds, media plans, budgets, and more.

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